Should any shifitng occur, borders will make this very noticeable. This, as well as the trimming process, is why it is incredibly important to avoid designing borders around your artwork. Because the paper never stops as it travels through the press, shifting and movement can occur. Digital printing presses use rollers to move and align paper during the printing process. The important thing to remember is that your business cards will be printed via a digital machine. The main goal of your business cards should be to communicate your contact details and basic brand message. Make sure you have an eye-catching color scheme and be accurate and precise. The ground rules of designing for business card printing are simple and similar to other advertising media.
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